ABOUT ANTONIA

CREATORS. CULTURE. COMMUNITY.

hello@about-antonia.com

Hi, I’m Antonia.

I'm a visionary creator marketing leader shaping the future of digital culture at the intersection of creators, culture and community.

I’m been recognized by Business Insider and Forbes for my editorial lens in leading global creator campaigns at some of the world’s most influential platforms, including TikTok, Instagram, Facebook, and Amazon featuring creators like Mr. Beast & Bella Poarch.

I’ve led global creator campaign strategy to elevate features like Reels, Stories and Live at Meta to the front of culture and increase product adoption through fandom-first product storytelling strategies and strategic creator partnerships.

My mission:

To redefine what influence looks like in the modern age by championing creators as cultural architects, and shaping the future of product storytelling through culture-first, emotionally resonant content that drives both community and business impact.

ANTONIA ALAKIJA

Creator Marketing Leader

Revelant Press Features

RECOGNITION FOR Thought Leadership & STANDOUT CAmpaigns

Business Insider Interview 2024

Thought Leadership on Pay Equity in the Creator Economy

Business Insider Feature 2023

Profiled as a Rising Star for Creator Campaign Leadership at Meta & TikTok

Leadership & Advisory Board Positions in the Creator Economy

World Economic Forum Access AI Project Leader

SXSW Advisory Board Member on the Creator Economy 2026

VidCon Advisory Board on the Creator Economy

Soho House Creator Residency Partner

Able Partners Venture Capital Firm Advisory Board Member on Gen Z Culture 2023 (investments in Bumble, Oura Ring, etc.)

Pictured on the left: Mr. Beast in Meta x Rolling Stone’s ‘Future Ready’ Creator Campaign

I’ve led creator campaigns that have elevated features like Reels, Stories, Augmented Reality (AR), TikTok Shop and more to the front of cultural relevance.

See my full portfolio of culture shifting creator campaigns across my work at TikTok, Instagram and Facebook here.

LEADING EQUITY TRANSFORMATION

IN THE CREATOR ECONOMY

EQUAL OPPORTUNITY FOR DIVERSE CREATORS

Pictured Left to Right: Tiktoker @cedonifrancis (263K on TikTok), me (Antonia Alakija), @claaarke (800.7K on TikTok), and Kehinde Ade (TikTok Creator Manager)

I'm deeply passionate about championing pay transparency and equity for creators of color—because visibility without fair compensation isn't true progress.

At Meta, I helped launch We The Culture The Network, a creator program designed to ensure Black creators are better equipped with the education, resources, and industry connections to grow their platforms and monetize their influence while also working to promote more inclusive, equitable partnerships across the company’s brand initiatives.

At TikTok, I’ve continued that mission through the creation of TikTok Shop Tastemakers, a curated program that elevates creators of color in the social commerce space by giving them early access to brand partnerships, educational tools, and revenue-generating opportunities.

In every role I’ve held, I’ve made it a priority to close the pay gap and build systems where creators of color are not just seen, but truly valued, empowered, and compensated for the culture they create.

Select Featured Campaigns

  • Viral #ShopBlack TikTok Creator Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

  • TikTok's Official Black History Month Campaign (2024)

    Featuring Victoria Monet, Coco Jones, Topicals CEO Olamide Olowe

  • Global Launch of Meta Reels (2022)

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos Creator Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Meta x Rolling Stone First-Ever Creator Issue

    Featuring Bella Poarch & Mr. Beast