ABOUT ANTONIA

CREATORS. CULTURE. COMMUNITY.

hello@about-antonia.com

Hi, I’m Antonia.

I'm a visionary marketing leader shaping the future of digital culture at the intersection of creators, community, commerce—and inclusion.

Throughout my career, I’ve built creator ecosystems and led global campaigns at some of the world’s most influential platforms, including TikTok, Instagram, Facebook, and Amazon.

I worked on the launch Reels at Meta globally and spearheaded TikTok Shop’s first major US Beauty Summit, partnering with iconic brands like Rare Beauty and Benefit Cosmetics to spotlight diverse creators and drive cultural relevance.

My work has empowered thousands of creators—particularly those from underrepresented backgrounds—while generating 700M+ in engagement views and brand impact. I’ve been featured in Business Insider, for championing equity in the creator economy and for redefining how innovation shows up in media.

At the core of everything I do is a mission to reimagine influence: to elevate creators, embed inclusion into every layer of culture, and design the future of media through bold, intentional leadership.

ANTONIA ALAKIJA

Creator Marketing Leader

Revelant Press Features

RECOGNITION FOR Thought Leadership & STANDOUT CAmpaigns

Business Insider Interview 2024

Thought Leadership on Pay Equity in the Creator Economy

Business Insider Feature 2023

Profiled as a Rising Star for Campaign Leadership at Meta & TikTok

Featured Campaigns

  • Viral #ShopBlack TikTok Creator Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

  • TikTok's Official Black History Month Campaign (2024)

    Featuring Victoria Monet, Coco Jones, Topicals CEO Olamide Olowe

  • Global Launch of Meta Reels (2022)

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos Creator Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

LEADING EQUITY TRANSFORMATION

IN THE CREATOR ECONOMY

EQUAL OPPORTUNITY FOR DIVERSE CREATORS

I'm deeply passionate about championing pay transparency and equity for creators of color—because visibility without fair compensation isn't true progress.

At Meta, I helped launch We The Culture The Network, a program designed to ensure Black creators are better equipped with the education, resources, and industry connections to grow their platforms and monetize their influence—while also working to promote more inclusive, equitable partnerships across the company’s brand initiatives.

At TikTok, I’ve continued that mission through the creation of TikTok Shop Tastemakers, a curated program that elevates creators of color in the social commerce space by giving them early access to brand partnerships, educational tools, and revenue-generating opportunities.

In every role I’ve held, I’ve made it a priority to close the pay gap and build systems where creators of color are not just seen—but truly valued, empowered, and compensated for the culture they create.

Leadership & Advisory Board Positions

World Economic Forum Global Shaper

Community Chair 2025

SXSW Advisory Board Member on the Creator Economy 2026

VidCon Advisory Board Member 2026

Able Partners Venture Capital Firm Gen Z

Advisory Board Member 2023 (investments in Bumble, Oura Ring, etc.)