ABOUT ANTONIA

CREATORS. CULTURE. COMMUNITY. COMMERCE.

hello@about-antonia.com

Hi, I’m Antonia.

I'm a visionary creator community leader shaping the future of digital culture at the intersection of creators, culture, community and commerce.

After working with top creators at the world’s most influential social platforms like TikTok and Instagram, I’ve been recognized by Business Insider, AdWeek and Forbes for my viral creator community programs and rituals.

ANTONIA ALAKIJA

Creator Community Leader

Creator Community Leadership at TikTok & Instagram

  • TikTok's Shop College Campus Community Growth Event

    Leveraged US college sorority community activations to grow TikTok Shop community by 1,400+ creators

  • Meta Fashion Creator In-Office Education Event

    Bringing top fashion creators to the office for deep relationship building and showing them how to have success on Instagram

  • TikTok Shop Beauty & Bloom Community Event in Los Angeles

    Partnered with top beauty brands L’Oreal, Benefit Cosmetics, Rare Beauty and Fenty Beauty on a beauty creator brand matchmaking event

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos Creator Community Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Viral #ShopBlack TikTok Creator Community Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

Most Viral Creator Community Programs

TikTok Shop Beauty Summit in partnership with top beauty brands

TikTok Shop Tropical Creator Community ‘Brand Trip’

I’m a demonstrated expert in developing creator community rituals that drive creator adoption, content production and long term on platform activity.

Revelant Press Features

 
RECOGNITION FOR Thought Leadership & STANDOUT CAmpaigns

Business Insider Interview 2024

Thought Leadership on Pay Equity in the Creator Economy

Business Insider Feature 2023

Profiled as a Rising Star for Creator Campaign Leadership at Meta & TikTok

Leadership & Advisory Board Positions in the Creator Economy

World Economic Forum Access AI Project Leader

SXSW Advisory Board Member on the Creator Economy 2026

VidCon Advisory Board on the Creator Economy

Soho House Creator Residency Partner

Able Partners Venture Capital Firm Advisory Board Member on Gen Z Culture 2023 (investments in Bumble, Oura Ring, etc.)

LEADING CULTURAL INCLUSION

IN THE CREATOR ECONOMY

EQUAL OPPORTUNITY FOR CROSS CULTURE CREATORS

Pictured Left to Right: Tiktoker @cedonifrancis (263K on TikTok), me (Antonia Alakija), @claaarke (800.7K on TikTok), and Kehinde Ade (TikTok Creator Manager)

I'm deeply passionate about cross cultural creator inclusion in the creator economy.

At Meta, I launch We The Culture The Network, a creator community program designed to ensure diverse creators are better equipped with the education, resources, and industry connections to grow their platforms and monetize their influence while also working to promote more inclusive, equitable partnerships across the company’s brand initiatives.

At TikTok, I’ve continued that mission through the creation of TikTok Shop Tastemakers, a curated program that elevates diverse creators in the social commerce space by giving them early access to brand partnerships, educational tools, and revenue-generating opportunities.

Pictured on the left: Mr. Beast in Meta x Rolling Stone’s ‘Future Ready’ Creator Campaign

I’ve led creator campaigns that have elevated features like Reels, Stories, Augmented Reality (AR), TikTok Shop and more to the front of cultural relevance.

See my full portfolio of culture shifting creator campaigns across my work at TikTok, Instagram and Facebook here.

Read more

Select Featured Campaigns

  • Viral #ShopBlack TikTok Creator Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

  • TikTok's Official Black History Month Campaign (2024)

    Featuring Victoria Monet, Coco Jones, Topicals CEO Olamide Olowe

  • Global Launch of Meta Reels (2022)

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos Creator Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Meta x Rolling Stone First-Ever Creator Issue

    Featuring Bella Poarch & Mr. Beast