ABOUT ANTONIA

BRANDS. CREATORS. COMMERCE. CULTURE

hello@about-antonia.com

Hi, I’m Antonia.

I'm a visionary social commerce partnerships leader shaping the future of digital culture at the intersection of brand and creator partnerships, social commerce and culture.

After working with top brands and creators at the world’s most influential social platforms like TikTok Shop and Instagram, I’ve been recognized by Business Insider, AdWeek and Forbes for my innovative partnerships programs that have driven millions in GMV and reach for some of Gen Z’s favorite brands!

ANTONIA ALIA ALAKIJA

Commerce Partnerships Leader

Partnerships Leadership at TikTok & Instagram

  • TikTok's Shop Sorority Rush Campaign

    Led TikTok Shop’s first Sorority Rush campaign in partnership with top Gen Z brands Neutrogena, ONE/ SIZE Beauty, Windsor, and Kosas

  • Meta Fashion Partners In-Office Education Event

    Bringing top fashion partners to the office for deep relationship building and showing them how to have success with Meta’s new Affiliate Program

  • TikTok Shop Spring Beauty New Arrivals Campaign

    Partnered with top beauty brands L’Oreal, Benefit Cosmetics, Rare Beauty and Fenty Beauty on a multi merchant Spring Beauty New Arrivals Campaign and corresponding beauty creator brand matchmaking event

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos Shoppable Short Video Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Viral #ShopBlack TikTok Shoppable Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

Most Decorated Partnerships Activations

The Inaugural TikTok Shop Beauty Summit in partnership with top beauty brands

Inaugural TikTok Shop Multi-Brand ‘Brand Trip’

I’m a demonstrated expert in leading partners to success by translating platform capabilities and features into measurable business outcomes for partners that drive adoption, engagement and revenue.

Revelant Press Features

RECOGNITION FOR Thought Leadership & STANDOUT CAmpaigns

Business Insider Interview 2024

Thought Leadership on Pay Equity in the Creator Economy

Business Insider Feature 2023

Profiled as a Rising Star for Campaign Leadership at Meta & TikTok

Leadership & Advisory Board Positions in the Creator Economy

World Economic Forum Access AI Project Leader

SXSW Advisory Board Member

VidCon Advisory Board

Soho House Residency Partner

Able Partners Venture Capital Firm Advisory Board Member on Gen Z Culture 2023 (investments in Bumble, Oura Ring, etc.)

Select Featured Campaigns

  • Viral #ShopBlack Shoppable TikTok Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

  • TikTok's Official Black History Month Campaign (2024)

    Featuring Victoria Monet, Coco Jones, Topicals CEO Olamide Olowe

  • Global Launch of Meta Reels (2022)

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos In-app Shoppable Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Meta x Rolling Stone First-Ever Creator Issue

    Featuring Bella Poarch & Mr. Beast