ABOUT ANTONIA

BRANDS. CREATORS. COMMERCE. COMMUNITY.

hello@about-antonia.com

Hi, I’m Antonia.

I'm a visionary commerce community leader shaping the future of digital culture at the intersection of community and commerce.

After working with brands and creators of all sizes at the world’s most influential social platforms like TikTok Shop and Instagram, I’ve been recognized by Business Insider, AdWeek and Forbes for my innovative community and partnerships programs that have driven millions in on-platform revenue and reach for some of Gen Z’s favorite brands!

ANTONIA ALIA ALAKIJA

Commerce Community &Partnerships Leader

Community Leadership at TikTok Shop & Instagram

  • TikTok Shop's Sorority Community Activation

    On Campus Activation for Community Program Advertisers and Merchants to meet and acquire new TikTok Shop creators across US College Campuses

  • Meta B2B Fashion Partners In-Office Education Event

    Bringing SMB and Mid-Size fashion community partners to the office for scaled relationship building and showing them how to have success with Meta’s new Shopping Program

  • TikTok Shop Spring Beauty Community Event for Advertisers

    On Campus Activation for Community Program beauty focused Advertisers and Merchants to connect with creators in TikTok Shop’s scaled creator program

  • TikTok Shop's BeautyTok Community Summit

    Verticalized Beauty Commerce event for scaled community merchants, advertisers and creators

  • Viral #BeautyTokConvos Shoppable Short Video Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Viral #ShopBlack TikTok Shoppable Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

Most Decorated Community Activations & Programs

The Inaugural TikTok Shop Beauty Summit in partnership with top beauty brands

Inaugural TikTok Shop Multi-Brand ‘Brand Trip’

I’m a demonstrated expert in leading partners to success by translating platform capabilities and features into measurable business outcomes for partners that drive adoption, engagement and revenue.

Revelant Press Features

RECOGNITION FOR Thought Leadership & STANDOUT CAmpaigns

Business Insider Interview 2024

Thought Leadership on Pay Equity in the Creator Economy

Business Insider Feature 2023

Profiled as a Rising Star for Campaign Leadership at Meta & TikTok

Leadership & Advisory Board Positions in the Creator Economy

World Economic Forum Access AI Project Leader

SXSW Advisory Board Member

VidCon Advisory Board

Soho House Residency Partner

Able Partners Venture Capital Firm Advisory Board Member on Gen Z Culture 2023 (investments in Bumble, Oura Ring, etc.)

Select Featured Campaigns

  • Viral #ShopBlack Shoppable TikTok Campaign

    In Partnership with Cult Black Owned beauty brands: Topicals, Path McGrath Labs, Ami Cole, etc.

  • TikTok's Official Black History Month Campaign (2024)

    Featuring Victoria Monet, Coco Jones, Topicals CEO Olamide Olowe

  • Global Launch of Meta Reels (2022)

  • TikTok Shop's Inaugural BeautyTok Summit

    Me pictured on far left

  • Viral #BeautyTokConvos In-app Shoppable Campaign

    In partnership with Benefit Cosmetics, The Ordinary and select cult beauty brands

  • Meta x Rolling Stone First-Ever Creator Issue

    Featuring Bella Poarch & Mr. Beast